Primary research
Understanding the users
Understanding the users
Understanding the users
Before designing any flow, we needed to understand who was actually feeling the friction. We informally spoke to managers and team members working in fast-moving, tool-heavy environments, and looked for the patterns in where their day broke down.
Before designing any flow, we needed to understand who was actually feeling the friction. We informally spoke to managers and team members working in fast-moving, tool-heavy environments, and looked for the patterns in where their day broke down.
AI-assisted interviews
AI-assisted interviews
AI-assisted interviews
We conducted user interviews through Whyser , using their structured templates and AI-assisted note capture to gather consistent insights across both managers and team members.
The AI helped synthesise responses in real time, making patterns easier to spot across participants without losing the nuance of individual answers.
We conducted user interviews through Whyser , using their structured templates and AI-assisted note capture to gather consistent insights across both managers and team members.
The AI helped synthesise responses in real time, making patterns easier to spot across participants without losing the nuance of individual answers.




Fig. Whyser study setup showing the interview guide and goals for the AI management dashboard research.
Fig. Whyser study setup showing the interview guide and goals for the AI management dashboard research.









